Telling our Story Through the GTA Brand
For over 80 years, Grand Teton Association (GTA) has supported the educational initiatives of its agency partners by contributing 100% of sales profits from its retail locations. In 2019, GTA began working with local marketing and creative agency, Cultivate. These efforts identified an opportunity to increase organization impact by clarifying GTA’s mission and strengthening its organizational brand. GTA firmly believes that when visitors better understand the positive impact their purchase has in support of public lands, they would choose a GTA retail location over other businesses.